How Is It Possible?

Any one who knows me, knows I spend an inordinate amount of time reading, researching and following media/marketing/advertising news. Today when I saw an article that stated that CBS has sold 90% of the Super Bowl spots I thought, good for them.

http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3if462c05e6538163719d9637ab962e237?pn=1

How is it possible in this economy advertisers are still snapping up $2+ million, 30- second spots?

First off, we know the economy is improving. More advertisers are bringing money into the marketplace.

Second, TV is not dead. Although there have been numerous commentary on why television numbers are actually up and improving. Folks still turn on their TV's for diversion, entertainment and mindless entertainment.

Third, Super Bowl Sunday is a sacred American holiday. It's no secret that the viewership numbers for the Super Bowl are huge for every demo. The ROI, even at the huge price tag is still pretty good.

Fourth, Super Bowl is almost DVR-proof. Almost because folks still DVR the game in hopes to catch another wardrobe malfunction, ala Janet Jackson and to hopefully catch an awe inspiring performance from a NFL player.

I'm sure that with 2 months to go, CBS will have no problem selling the few remaining spots. Will they go for a premium, probably not but some lucky advertiser will get their message out there in front of a whole lot of people.