We all love the holidays. We like sending our holiday best wishes to everyone. Friends, family, co-workers, clients, vendors - our list sometimes seems to never end. How best to tell folks you work with that you hope they have a wonderful holiday season?
This blog today on Harvard Business hits the nail on the head.
http://blogs.harvardbusiness.org/cs/2009/12/the_holiday_card_quandary.html?cm_re=homepage-112509-_-secondary-1-_-headline
While it may seem easier to send out an automated email holiday card - they often do not send the message that you intended to send. Yes, everyone can appreciate the efficiency of the process. Everyone is stretched for time. However, since the holiday only comes around once a year, it's best to really consider what kind of impression you want to make on these important business people.
Sending a personalized note or card will always make a much better impression, period. I know I've already received several automated holiday cards from some vendors. People I know very well. One of them used my formal first name, which I never use and was so impersonal from some who knows me personally that it has quite a negative effect.
So if you really want to wish someone a happy holiday, write a note, send a personal card - they will appreciate it and remember that you thought they were important enough to take the time.
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