Thursday, December 17, 2009

Holiday Greeting Cards

We all love the holidays. We like sending our holiday best wishes to everyone. Friends, family, co-workers, clients, vendors - our list sometimes seems to never end. How best to tell folks you work with that you hope they have a wonderful holiday season?

This blog today on Harvard Business hits the nail on the head.

http://blogs.harvardbusiness.org/cs/2009/12/the_holiday_card_quandary.html?cm_re=homepage-112509-_-secondary-1-_-headline


While it may seem easier to send out an automated email holiday card - they often do not send the message that you intended to send. Yes, everyone can appreciate the efficiency of the process. Everyone is stretched for time. However, since the holiday only comes around once a year, it's best to really consider what kind of impression you want to make on these important business people.

Sending a personalized note or card will always make a much better impression, period. I know I've already received several automated holiday cards from some vendors. People I know very well. One of them used my formal first name, which I never use and was so impersonal from some who knows me personally that it has quite a negative effect.

So if you really want to wish someone a happy holiday, write a note, send a personal card - they will appreciate it and remember that you thought they were important enough to take the time.

Monday, December 14, 2009

Time is on your side

Everyone talks about time and how fast it seems to go by at this time of year. We're always amazed at the passing of another year. How time "flew" by and how many things we didn't accomplish.

I read this interesting article this morning on the HBR blog about managing meeting times.



I can certainly sympathize with the trouble of back to back meetings, as we all can. Some days are worse than others but one of the biggest challenges in business is how to manage your own time as well as the time of others on your team.

The suggestion Professor Silverman makes to change meetings to 50 minutes instead of 60 is interesting. Obviously, this creates a 10 minute window of opportunity to not only get to your next meeting, check your voice mail and email.

At first blush, this sounds like a great idea. I'm all for creating more efficiency and trying to manage your day better.

But I wonder, does this help or does this create even more angst as you see more problems, more work projects and more future appointments in between meetings when you often can not take the time to solve the problem immediately, although it may demand your immediate attention. This sometimes means that people then miss the next meeting to care for the "more urgent" matter they just learned of in their in-box.

In fast moving business settings it might be more advantageous to limit the amount of people attending all day meetings to only the people you need in attendance. Often too many unnecessary people are in long, non-productive meetings.

As a manger, my suggestion would be to know your teams schedule and understand who is going to what meetings. Assign the correct people to the meetings they can either most learn from or most add to. This will free up the rest of the team to keep the actual work moving forward, especially when working for clients.

One of the comments from this blog worried how implementing this 50 minute rule would impact client meetings. I agree this is a huge consideration. From not starting on time to running late, clients expect their vendors to be at their beck and call.

One of the best solutions is to have the meeting as choreographed as possible. Let folks know what you want from them up front, do you need questions answered? Then provide the questions prior to the meeting. Do you need a decision made? Clearly outline the decision you need and the implications if you don't get a decision in that meetings. What information will be covered. Again, only invite people who add value to the meeting. Clients rarely want folks in a meeting from your side that are not participating, so don't include them.

At the end of the day, you need to manage your time, your meetings and your whole day. Of course things come up that may seem beyond your control. All you can do is manage the 24 hours of each day. Don't overbook, don't over lap meetings, this will only add more frustration to your day, and not allow you to give your full attention to each meeting you attend. Block out time in your day to handle the daily influx of email and phone calls. Most importantly, be present in each meeting you do participate in. Don't check your email incessantly, don't start thinking about the next meeting or what other problems are going on while you're away from your office. Be there, be attentive, ask and answer the questions necessary and move on to the next thing.

Wednesday, December 9, 2009

The Goal is Fun

I met a woman a few weeks ago who runs her own company. She places disabled people into jobs. Clearly, her "work" helps multiple people. She finds jobs for people who really need work and often times have trouble finding them. She fills positions for companies who have openings and open minds. Win-win. I asked her what she liked best about owning her own company. Her immediate answer was, "I am happy every day. I wake up and can't wait to start my day, I'm just happy". I chuckled when she said that because I could relate to her "happiness". When I left my corporate job last year there were many aspects of my life to take into consideration. The number one priority for me was my personal happiness. When I first made the change folks often commented on how relaxed and happy I looked. Although I was glad for the positive feedback, I wondered did I look stressed and unhappy before? I probably did. Surprisingly, no one ever commented on it while I was in it. Perhaps because we all were in the same boat.

Today when I read the following article on the HBR blog it really rang true to me.



While the article outlines 4 "buckets" that make up your "work life", my partner and I follow the two-bucket rule. When we are considering anything in our lives we ask ourselves (not each other), does the event/decision/task we're considering fit into one of two buckets. The two buckets are: does it make you happy? and does it help your business if any way? If it doesn't fall into either bucket the answer needs to be no. Simply no. No excuses.

This simple method makes otherwise seemingly complicated decisions much easier. You also have to consider that sometimes your decision may change as time goes on. What makes you happy today, or could possibly grow your business today will change so you need to be receptive to that fact and willing to sometime change your decisions.

But at the end of the day the most important thing is to enjoy whatever it is you're doing and be happy. Life is simply to darn short to do anything else.

Monday, December 7, 2009

How Is It Possible?

Any one who knows me, knows I spend an inordinate amount of time reading, researching and following media/marketing/advertising news. Today when I saw an article that stated that CBS has sold 90% of the Super Bowl spots I thought, good for them.

http://www.mediaweek.com/mw/content_display/news/national-broadcast/e3if462c05e6538163719d9637ab962e237?pn=1

How is it possible in this economy advertisers are still snapping up $2+ million, 30- second spots?

First off, we know the economy is improving. More advertisers are bringing money into the marketplace.

Second, TV is not dead. Although there have been numerous commentary on why television numbers are actually up and improving. Folks still turn on their TV's for diversion, entertainment and mindless entertainment.

Third, Super Bowl Sunday is a sacred American holiday. It's no secret that the viewership numbers for the Super Bowl are huge for every demo. The ROI, even at the huge price tag is still pretty good.

Fourth, Super Bowl is almost DVR-proof. Almost because folks still DVR the game in hopes to catch another wardrobe malfunction, ala Janet Jackson and to hopefully catch an awe inspiring performance from a NFL player.

I'm sure that with 2 months to go, CBS will have no problem selling the few remaining spots. Will they go for a premium, probably not but some lucky advertiser will get their message out there in front of a whole lot of people.